With the digital marketing industry expected to increase to 82 billion in 2024 and continue growing, implementing a strong digital marketing strategy is essential to build brand awareness, and increase sales, and conversions. Carla Forder, Founder and Director of Fandango Digital, a Digital Marketing Agency in Chichester, shares some tips on how to increase your sales with digital marketing.
How does digital marketing improve sales?
Digital marketing improves sales by allowing businesses to precisely target customers who are most inclined to purchase their goods or services. With digital marketing, you can extend your reach to a broader audience whilst monitoring progress daily and making adjustments as needed.
Ways to increase sales with digital marketing
Define your goals and objectives
To drive sales with digital marketing the first step is to define your business’ goals and objectives. Whether you want to increase online sales, phone calls or website traffic, any effective digital marketing strategy needs you to define crucial performance metrics such as impressions, clicks, conversions and return on investment (ROI).
Understand your customers
To effectively market to your target customer, you must first understand their needs, preferences, and pain points. Market research, customer surveys and analytical tools can help you better understand your customers’ behaviour and demographics.
This not only enables a personalised approach to your marketing strategy but also fosters strong customer relationships.
Know your competitors
Having a strong understanding of your online competitors will help you increase sales by providing new opportunities within your marketing strategy and helping you distinguish your brand to stand out online. Online competitors include the websites that are appearing online for the searches you want to appear in, and may not actually be who you traditionally think of as a competitor.
There are plenty of online resources and tools available to assist with your competitor research. Tools such as SEMRush, Moz, and BuzzSumo are great for aiding in keyword research and uncovering any potential keywords you aren’t already targeting.
This understanding of your competitors will also enable you to create more compelling and personalised digital marketing campaigns, ultimately attracting more traffic to your website.
Use outsourced marketing experts
While it’s tempting to handle digital marketing in-house, outsourcing to experienced professionals can help achieve significant returns on investment.
Outsourcing to marketing experts can also increase sales by providing access to the very best tools and resources that may not be feasible for in-house teams to acquire.
Create engaging content, avoid AI!
When looking to increase your business sales, creating engaging and unique content is critical. With Google announcing its latest core update that tackles unhelpful content for better search results, creating authentic content has become even more important for websites looking to improve their rankings in search results.
Whether it’s blog posts, videos, or social media updates, prioritising quality and relevance is key. While AI-generated content may seem like a time-saving solution, it does not produce the natural or creative language necessary to truly engage your audience. AI content also might not resonate with your target market as effectively as content crafted by a knowledgeable team member who understands your brand voice and values.
Be consistent
Being consistent within your digital marketing strategy not only keeps your audience engaged but also drives traffic to your platforms, leading to increased visibility and ultimately, more sales. When you consistently deliver valuable content, your audience learns to expect and anticipate your updates, which fosters trust and loyalty.
Search engines favour consistent activity, which boosts your visibility in search results. However, maintaining this consistency can be challenging amidst other business priorities. That’s why outsourcing can help manage this workload.
Monitor results
Finally, to really increase your sales, it’s crucial to track and monitor your progress. By using analytic tools such as Google Analytics 4 or Google Search Console, you can measure your key performance indicators (KPIs) to identify what’s working and what’s not. If you are unsure about how to measure your campaigns, an outsourced agency can help.
In conclusion, digital marketing is a crucial step for businesses looking to increase sales, providing practical tools and strategies to reach target audiences, enhance brand visibility, and ultimately drive growth.
As a full-service agency, we can create and manage your website and all your digital marketing channels, or we can assist you where you need us most. With our specialised knowledge of various marketing channels, strategies, and technologies, we can create effective campaigns tailored to your business needs.
If you’d like to chat about increasing your business sales through digital marketing, or if you have a general digital marketing question that you’d like to discuss, then please get in touch via contact@fandangodigital.co.uk or 01243 200444.